The ‘Clean’ Perfume Brand to Know Is Now Available at Sephora

Natural beauty and skin care may have taken off, but natural perfume has a lot to catch up on. There hasn’t yet been a hit Drunk Elephant or Tata Harper–type brand to bring natural perfume out of the “hippie” category. But slowly, the Clean at Sephora fragrance section — the area of the store containing products formulated without sulfates, parabens, or anything else Gwyneth Paltrow is afraid of — is expanding. Among the best is The 7 Virtues, a fragrance collection which is now available at Sephora stores in the U.S.